Aprimo Announces Enhanced Integration with Salesforce CRM

Special to TAG-IT News Agency

INDIANAPOLIS - Aprimo, a global leader in integrated, on-demand marketing software solutions, announced that Aprimo Marketing Studio On Demand now provides enhanced out-of-the-box data synchronization with Salesforce CRM to improve the lead management process. Aprimo Marketing Studio On Demand now gives marketers the ability to more tightly integrate and align with sales, resulting in more leads and increased revenue.

Through this enhanced integration with Salesforce, Aprimo Marketing Studio on Demand:

Offers an integrated user interface with Salesforce CRM to provide visibility of the marketing activity of a contact.
Allows users to send marketing e-mails or drop contacts into a marketing campaign.
Provides direct access to marketing collateral and visibility into marketing plans via the marketing calendar, along with the ability to make requests for marketing actions.

The connection between marketing and sales is much broader and deeper than just lead management, said Rob McLaughlin, co-founder of Aprimo.

For years, Aprimos solutions have led the way, tearing down the silos between sales and marketing to foster sales transparency. Now, we provide insight into everything from marketing campaign calendars to a centralized digital asset repository for content sharing, all the way to marrying online and offline marketing contact history. By creating this unified view of all sales and marketing content, Aprimo ensures that every lead is prioritized, resulting in a higher rate of sales success and increased revenues.

The enhanced functionality of Aprimo Marketing Studio, now available on AppExchange 2:

Provides marketers with a seamless synch between the two applications for their contacts, accounts and campaigns.
Allows marketers to easily share data with sales that has a positive and significant impact on building and nurturing new relationships.
Exposes historical marketing data and contact history to the sales force, enabling them to better target and score their sales leads, while giving marketers the ability to create more effective and tailored campaigns.

Salesforce.coms AppExchange 2 is the worlds leading marketplace for partners to promote their cloud computing apps to customers, said Kendall Collins, chief marketing officer of salesforce.com. By providing seamless collaboration between the sales and marketing departments through real time synchronization, Aprimo has a great value proposition for its customers.

Hours after deploying the solution, we were up and running with the integration between Aprimo and Salesforce CRM. Were using it to synchronize data between the two applications as part of our implementation and will also be using Aprimo to enhance our e-mail marketing capabilities, said Deborah L. Katz, Vice President, Corporate Marketing at Open Solutions, Inc. The integration will allow us to automatically provide access to marketing activities and pass leads on to our sales and account management teams and the two-way automation will cut back dramatically on lead action time. Our culture of continuous improvement always has us looking to partner with best-of-breed technology vendors to deliver the best service to our clients. Aprimo has definitely proven to us that we made the right decision.

Aprimo Marketing Studio On Demand addresses the shift in customers gaining more influence and access to different sources of information about products and services they use and purchase for their companies. Giving marketers modular, easy-to-use software tools to ensure they can find opportunities to reach new markets, create true customer dialogue and deliver proven metrics to an organization, Aprimo offers the following B2B solutions for:

Brand Management
Campaign Management
Email Marketing
Event Management
Lead Management
Performance Management
Workflow and Project Management
Social Marketing
Spend Management

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM <http://www.salesforce.com/>  (http://www.salesforce.com/) applications, more than 800 ISV partner applications like those from CA, FinancialForce.com and Fujitsu, and 160,000 custom applications used by salesforce.coms 77,300 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange
2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations.