Grameenphone to Partner with Ericsson on AI-driven Service Creation to Drive Customer Experience
• Ericsson and Grameenphone have signed a strategic IT Transformation deal, marking a new chapter in driving innovation and accelerating digitalization in Bangladesh.
• The partnership, powered by one of the largest catalog-driven charging and mediation platforms in the world, will enable Grameenphone to launch innovative customer offerings with speed.
• Leveraging advanced AI capabilities, the partnership will improve service availability and enable advanced personalization of the customer experience.
STOCKHOLM - Ericsson and Bangladesh’s leading mobile telecommunications operator, Grameenphone, announced a partnership on one of the largest catalog-driven charging and mediation deployments in the world, which will enhance Grameenphone’s service delivery and elevate customer service experience, according to the official website of Ericsson.
This agreement is an extension and expansion of the Business Support Systems (BSS) delivered by Ericsson to Grameenphone and will see the service provider being able to offer personalized consumer products and solutions with speed. It also enables operational benefits, including the ability to cater to different mobile network service demands and events, and revenue assurance.
Grameenphone has seen these existing platforms proven at scale, with Ericsson Mediation processing over six billion records per day for the operator. The new agreement builds upon this success and gives Grameenphone the necessary agility and flexibility to introduce new services for its customers, with greatly reduced turnaround time, while introducing new software features as required.
The six-year partnership will include the use of AI to enhance the BSS capabilities, further cementing Grameenphone’s competitive position in the market.
Yasir Azman, Chief Executive Officer of Grameenphone, said, “The integration of Ericsson’s cutting-edge solutions will significantly enhance Grameenphone’s ability to streamline operations, accelerate digital transformation, and deliver world-class services to millions of customers. The extension underscores Grameenphone’s vision to shape the future of connectivity and digital experiences, setting a global benchmark for the telecom industry.”
David Hägerbro, Head of Ericsson Malaysia, Sri Lanka and Bangladesh says, “This partnership represents one of the largest ongoing collaborations in telecom management. With a leading OSS/BSS technology stack powered by AI at its core and backed by Ericsson Managed Services, we are well positioned to deliver significant value to Grameenphone and its customers over the next 6 years.” We are excited to join Grameenphone to enhance telecom services and drive digital transformation in Bangladesh,” adds Hägerbro.
The latest technology solutions
As part of the new agreement, Grameenphone will expand its Business and Operations Support System (OSS/BSS) footprint by introducing Ericsson Order Care including CPQ (configure-price-quote) capabilities and Ericsson Catalog Manager from the Core Commerce portfolio. They greatly enhance Grameenphone’s ability to manage its product and service catalog (including third party components), modernize its service delivery to create a more efficient and scalable system, and rapidly introduce new innovative offerings with highly effective and simple user experience.
As part of this agreement, Ericsson also takes on an expanded scope for IT Managed Services to support these systems to ensure comprehensive and streamlined support across all services. This includes Automated Business Service Management, including advanced AI capabilities in the BSS domain. Ericsson offers Telco IT AI Apps providing AI applications such as intelligent usage analysis of charging and anomaly detection for charging application that helps to prevent revenue losses, improve service availability and enhance customer experience. It also gives Grameenphone the freedom to innovate with business models including, if desired, the creation of personalized offers for its customers and enables 5G-readiness in preparation for the migration to 5G services.
Partnership and commitment to Bangladesh
Ericsson has had a long-standing and strategic partnership with Grameenphone since its inception in 1997, when it was involved in its network infrastructure and service expansion. Ericsson provided both technology and expertise that allowed Grameenphone to offer high-quality mobile services to millions of subscribers across the country.
Ericsson has also been a key player in Bangladesh's telecommunications landscape for more than 34 years, actively contributing to the country’s telecom infrastructure development and helping to drive the rapid digital transformation in Bangladesh. Over the years, Ericsson has played a critical role in introducing and deploying various generations of mobile technology, including 2G, 3G, and 4G, and it continues to pave the way for future advancements like 5G.
The company has been a strong partner for multiple telecom operators, including Grameenphone, which it has helped to build and maintain an efficient, scalable, and modern mobile network.
