Samsung Supports Developer Success with Mobile Cloud Gaming Platform
Samsung’s mobile cloud platform and Galaxy Store enable partners to scale their businesses efficiently, enhance conversion rates and boost revenue potential
SUWON - Samsung Electronics continues to push the boundaries of gaming on Galaxy devices with groundbreaking advancements. Through its mobile cloud gaming platform, Samsung is empowering mobile game developers and publishers of all sizes to expand their reach, maximize revenue potential and streamline game development with a comprehensive suite of software development kits (SDKs) and tools, according to the official website of Samsung.
Industry-Leading User Acquisition for Developers and Publishers
In November 2024, Samsung officially commercialized its mobile cloud gaming platform in North America — providing developers and publishers with efficient new ways to reach millions of Galaxy device users while allowing players to instantly access games without waiting or downloading.
The platform is already demonstrating significant value within the gaming community, as highlighted by a recent case study from VIZOR, the developer behind mobile title Klondike Adventures. After launching Klondike Adventures on Samsung’s mobile cloud gaming beta in July 2024, VIZOR experienced substantial growth in user acquisition — with millions of new players joining in less than a year. Additionally, the 60-day return on ad spend (ROAS) for VIZOR’s campaigns on Samsung’s platform was 25% higher than its standard ROAS for comparable campaigns during the same period.
“VIZOR is constantly looking for new channels to attract players to its flagship game, Klondike Adventures,” said Helen Kostina, Chief Marketing Officer of VIZOR. “The results we have achieved together with Samsung’s mobile cloud gaming platform have exceeded our expectations, proving the potential of cloud technology. Moving forward, Samsung will remain an important part of our strategy to reach a wider audience.”
“Our cloud gaming platform is changing the mobile landscape for both publishers and players,” said Jong Woo, Vice President and Head of Game Services at Samsung Electronics. “By converting an ad click directly into gameplay and eliminating the need for app store downloads, we are significantly increasing top-of-funnel conversion rates for publishers’ user acquisition campaigns and driving higher returns on their advertising investments. This increased efficiency is redefining how publishers scale their games while expanding the user base on Galaxy devices. For players, eliminating the wait time for downloads and installations also provides a new kind of discovery and play experience — one that is easy, instant and fun.”
A New Approach to Performance Metrics in Cloud Gaming
Samsung’s mobile cloud gaming platform also introduces a new cloud-based attribution solution in collaboration with leading mobile measurement partners (MMPs).
Traditionally, user acquisition campaign attribution has depended on apps being installed and opened directly on a user’s device. This approach has been the industry standard for game publishers to track new app installs from their ad campaigns, allowing them to measure ROI based on the overall monetization of acquired users.
With cloud gaming, players can instantly jump into gameplay without installing an app — disrupting traditional attribution models. To address this challenge, Samsung partnered with leading MMP AppsFlyer to develop a first-of-its-kind solution that attributes an ad click and the resulting cloud-based gameplay as an app install.
“Cloud gaming is transforming how players access and experience games, and attribution needs to evolve alongside it,” said Adam Smart, Director of Product, Gaming at AppsFlyer. “AppsFlyer has partnered with Samsung to redefine what an install means in a cloud environment. As our technologies evolve, our measurement capabilities must adapt as well. Together, we have pioneered an entirely new way for developers and publishers to track and optimize ad campaign performance — without requiring players to physically install a game.”
Beyond initial attribution, the cloud-based solution allows developers and publishers to track in-game performance including purchases.
New Benefits and Opportunities with Galaxy Store
Unlocking the benefits of Samsung’s mobile cloud gaming platform on Galaxy devices is seamless, thanks to its integration with the existing Galaxy Store infrastructure. Developers and publishers can leverage Samsung’s suite of SDKs and tools to easily build on the platform.
Furthermore, the platform supports existing in-game monetization models for a smooth transition and full compatibility with current operations.
Building on this commitment to developers and publishers, Samsung is updating its public terms to put more revenue back into their hands — introducing an 80/20 revenue share model for games on the Galaxy Store. This structure also applies to titles built on Samsung’s cloud gaming platform, providing even greater opportunities for partners. The new revenue share model will take effect on May 15, 2025.
Samsung’s mobile gaming ecosystem — spanning its cloud platform and the Galaxy Store — provides premium promotional support and direct distribution to millions of pre-loaded Galaxy devices worldwide. This integrated approach drives unmatched efficiency and profitability for both developers and publishers.
Those interested in learning more about the Galaxy Store terms and expanding their mobile game distribution with Samsung’s cloud technology can visit Samsung’s Developer page.
