Teradata Completes Acquisition of Aprimo
Special to TAG-IT News Agency
INDIANAPOLIS, IN - Teradata, the world's largest company solely focused on data warehousing and enterprise analytics, has completed its acquisition of Aprimo, a global leader in cloud-based integrated marketing software. Together, the two innovators will drive the future of integrated marketing, enabling corporations to optimize marketing performance with more detailed, comprehensive insights from a universe exploding with big data.
Marketing managers and directors will be among the first to benefit from the combined capabilities of Aprimo and Teradata. An Argyle Group and Aprimo CMO survey recently identified top management marketing challenges, which include integrating campaigns across proliferating digital and traditional channels, the elimination of data silos that inhibit results analysis and metrics and proving ROI on marketing. Aprimo has resolved these challenges with a fully integrated suite for hundreds of customers, including 36 of the Fortune 100. Among these are Target Corporation, Warner Bros. Inc., and Nestle S.A.
The acquisition will immediately put Teradata in a market-leading position in Integrated Marketing Management. Teradata will build on this strong position and plans to expand its application portfolio into other high value business applications, including those that drive insights from the ever-growing volumes of big data a complex phenomenon that is expanding marketing opportunities with an explosive number of new data sources.
This phenomenon is driven by consumers who are adopting new digital channels and information sources to connect, converse and shop. The integration of global social media insight and unstructured data with detailed information collected from customer touch points transforms the enterprise data warehouse gold mine into an analytic diamond mine. Combined with Aprimo's Integrated Marketing Management suite, marketers gain unprecedented insight and power to create differentiated customer experiences. This is the definitive sweet spot for business transformation created by the combined capabilities of Teradata and Aprimo.
Aprimo will be integrated into Teradata's operations, and the Aprimo organization will support Teradata's applications strategy, including development, marketing, sales, and services.
Today is a significant step forward in our successful journey in being the recognized leader of Integrated Marketing Management solutions. The combination of our teams and solutions will enable us to continue accelerating growth, fueling innovation for our customers and rapidly expanding our global presence, said Bill Godfrey, president of Aprimo, which will remain located in Indianapolis. With these combined assets, we look forward to delivering world-class applications that will uniquely benefit our customers, partners and provide a vibrant environment for Aprimo's team.
To achieve profitable and sustainable growth, companies need better analytical insight. Together, Teradata and Aprimo will help them find areas to reduce costs, optimize performance and gain the insight and agility needed to close the gap between strategy and execution, said Darryl McDonald, Teradata executive vice president, Applications, Business Development, and CMO. Our goal is to be a trusted advisor and provide business applications that offer proven results and deliver lasting value.
Aprimo is a leading global provider of cloud-based marketing software and services that enhance the productivity and performance of marketing organizations.
Teradata Corporation is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.
