Lenovo Awarded ‘Champion’ Status in Canalys Titans Channel Leadership Matrix

The analyst firm’s Titans Channel Leadership Matrix honors vendors that play an integral role in driving the success of their partner ecosystems across their channel and technology areas. Lenovo was named “Champion” in both the EMEA and APAC regions, as well as in North America where Canalys unveiled its first North American Titans Channel Leadership Matrix.
 

HONG KONG - Lenovo has been recognized as a “Champion” vendor in the 2024 Canalys Titans Channel Leadership Matrix. The top distinction reflects the highest level of excellence in channel management and honors vendors who demonstrate a dedicated strategic focus on fostering growth alongside partners, investing in partner profitability and streamlining business processes, prioritizing program innovation, and maintaining high levels of partner satisfaction, according to the official website of Lenovo. 

Lenovo achieved “Champion” status in both the EMEA and Asia-Pacific regions, as well as in North America, where Canalys launched its first North America Titans Channel Leadership Matrix this year.

Lenovo’s channel-centric business model yields more than 90% of sales through the channel. Canalys’s assessment praised Lenovo’s focus on driving new opportunities through its pocket-to-cloud portfolio and strong partner programs and incentives through the Lenovo 360 global partner framework. The sustainability-focused Lenovo 360 Circle community was also a critical factor in the evaluation, as customers increasingly adopt and prioritize Environmental, Social, and Governance (ESG) into their business practices.

“We are proud of our commitment to the channel and to be one of the few five IT vendors to achieve this highest honor across all three regions,” said Pascal Bourguet, Lenovo’s Global Channel Chief. “We view our partners as a close extension of our sales family, and we will continue to drive new opportunities and deliver tailored incentives and experiences that help their businesses to thrive and grow along with us.”