Samsung Bespoke AI in the Spotlight at EuroCucina 2024

SEOUL - EuroCucina 2024, one of the world’s largest kitchen events, opened to visitors on April 16 (local time) in Milan, Italy. Running until April 21 at the Rho Fiera Milano, Samsung Electronics showcased its built-in products designed for European consumers based on a multi-device experience that allows users to control various devices from anywhere at home, a press release stated by Samsung Newsroom. 

Samsung Newsroom visited EuroCucina 2024 where attendees experienced a wide range of products — including built-in refrigerators, induction cooktops and customized dishwashers — as well as a special exhibition space spotlighting premium designs.

At EuroCucina 2024, Samsung set up several experience zones dedicated to various appliances and their features. The Built-In Kitchen Zone attracted attention from visitors as the area displayed premium built-in products catered to the European market.

Attendees explored how Samsung’s Bespoke AI home devices improve daily life through the latest AI-based technology. Looking forward, Samsung will continue to expand how Bespoke AI enhances the lives of European customers — maximizing freedom and convenience for users and their households.