New White Paper on Experience Monetization with Intelligent Core Network - Huawei
DUBAI - GlobalData, a renowned consulting firm, has just released a thought-provoking white paper titled Intelligent Core Network: Starting a New Chapter in Experience Monetization, in collaboration with Huawei and a global coalition of leading operators including AIS in Thailand, Cell C in South Africa, China Mobile, du in the UAE, the e& group, and Turkcell in Türkiye. This insightful report sheds light on the challenges operators face under traditional traffic monetization models and makes a compelling case for harnessing intelligence technologies to deliver tailored experiences that cater to users' diverse needs. It can be used as a roadmap for transforming operators' business models from traffic-based to experience-driven, so as to unlock new avenues for growth, according to the official website of Huawei.
The widespread adoption of traditional traffic-based operation models has led to a homogenization of services, making it harder than ever for operators to stand out in a crowded market. The rise of OTT players has further intensified competition, leading to declining revenue growth for operators and a pressing need for new growth opportunities. However, as mobile networks continue to evolve at a tremendous rate, traditional network architectures are unable to keep up with the diversification of users' service requirements. This is where the concept of experience monetization comes in. It is a game-changing idea that enables operators to transform their business models and unlock new revenue streams. By providing personalized and differentiated services, operators can take advantage of their network capabilities to meet users' diverse needs while also offering tailored pricing models. This innovative approach not only elevates the user experience but also creates new opportunities for revenue growth.
Conventional network operations are often hindered by four key breakpoints: unclear target users and services, inaccurate and untimely experience perception, slow and imprecise strategy optimization, and lack of user awareness of experience assurance. Experience monetization offers a solution to these challenges by leveraging intelligence technologies and the Network Data Analytics Function (NWDAF) to facilitate data analysis and intelligent decision-making. By combining these capabilities, operators can achieve closed-loop management of service awareness, experience optimization, and operations, ultimately leading to better user experiences and improved business outcomes.
Forward-thinking operators are actively exploring new experience monetization models to boost their bottom line and stay ahead of the competition. Delving into the best practices of multiple operators in China, Asia Pacific, and the Middle East, the white paper highlights the success of differentiated experience payment models in areas such as video, live streaming, and gaming.
These innovative approaches have yielded significant returns. Yet while the industry is witnessing a growing trend in experience monetization, there remains substantial market potential waiting to be tapped.
The release of this white paper provides operators with a roadmap for better navigating the intelligent era and driving their growth forward.
